Magic Hour Road Tattoo in NY

New York City, NY, USA ,2022

The @garmentdistrictnyc unveiled on the 4th August 2021, a ⏪225-foot-long⏩ stretching from 39th to 40th Streets on its Broadway. 💥 This artwork was created by local artist, @steed_taylor, and it is part of GDA’s summer programming, with weekly live musical performances on the district’s plazas. 🎶💃

This road tattoo creates a urban oasis for locals and visitors, and pays homage to communities, with roads serving as the ‘skin’ of the community. 👏 It creates a winding path in the heart of Midtown’s Garment District through trees and planters 🌱, representing the transition from day to night 🌄, when the sun is setting and the light is golden. It also includes the definition of golden hour by passersby. 🚶

The installation is part of Garment District Art on the Plazas, a year-round public art program made possible through Arterventions, part of the New York City Department of Transportation’s Art Program. It is also a component of DOT’s Seasonal Streets – temporary transformations of streets into vibrant public space. ✨

Urban art 🎨 enhances the quality of our public spaces and inspires citizens and visitors to reimagine the purpose and potential of our streets.🌇

And you? Would you like to see your street transformed into a vibrant work of art? Let us know in the comments 🥰

If you are curious on how street experiments during the pandemic concretely have an impact, go check out our COVID street experiment collection!


S.E.T. also aims at providing effective, correct and qualitative knowledge to anyone interested in street experiments. Our resource collection also includes a section specifically designated to COVID-19 related street experiments. It includes different types of useful resources such as toolboxes, design kits, academic papers and interesting websites. 

 Check it out here!